Volcom Hoodies: Skater Style and Personality

Volcom hoodies have long been associated with the 'skater' style of clothing, catering to the skater, surfer, and snowboarder segments of the market as the company sponsors hundreds of these events. They are usually designed with edgy graphics and unique color combinations. The company makes elaborate use of the stone Volcom logo and patterns its designs and any wording on its apparel after the company motto of "youth against the establishment." Since 1995 Volcom has also been a springboard for up and coming artists and pop culture icons, allowing guest artists to design lines of clothing for a season...